Three Simple Social Media Hacks for the Busy Entrepreneur

As an entrepreneur, social media is your best friend (free, ubiquitous marketing!), but in a busy startup with what feels like an endless to-do list, it probably seems like just another chore. It’s absolutely a smart investment of your time to spend 45-55 minutes each day in your social channels, and the social media hacks below will show you how you can make the most of your time:

Your audience is the greatest asset for your campaign. To run a successful social campaign with plenty of engagement, you have to know your audience and what they’re likely to respond to and enjoy.

To gain these insights, you’ll need to do some research. Find out which social media channels the people you want to reach spend the most time on. Discover what topics they care about and what hashtags they use.

  • Curate Content:
    No need to toil over original blog posts or rack your brain constructing the perfect photo meme; chances are, someone has already done it for you. Keep an eye on what others in your industry are saying on their social channels by using services like Hootsuite that alert you in real time when someone mentions a key phrase or hashtag.
  • Share like a pro:
    While others might be posting the kind of content you want to share with your own audience, it’s important to wrap that content in the language of your brand. You only have a split second to capture the interest of your audience, so be brief. “Brief” means different things on different platforms, but keep curated Twitter posts to under 100 characters, and blog posts to under 1,000 words. 
  • Automate Your Posts:
    Tools for scheduling posts eliminates the need to post manually. You can queue up a week’s worth of posts all at once, which is a boon to productivity. Some of the better known services include Buffer, Post Planner, Sprout Social, and Tweetdeck. It’s perfectly acceptable to share the same post over multiple platforms, and you should even re-post original content like blog posts regularly.

Social media is a “must have” for any startup, so if you need to hire an extra set of hands to keep up with posting and content creation, do it (or outsource it). You’ll reap the benefits of company visibility, audience building, and engagement, which eventually leads to paying customers and investors.

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